We launched this programme, and people really liked it. People started to buy straight away. There was a set amount of time for the first run, because we knew we wanted get the tops made and sent out before Christmas. We were really lucky when some of the bigger names in the maker community retweeted us. Robin Ince signed up to it, and the campaign just grew and grew. We were getting people wanting to order from America and Australia. All over really.
So we closed the campaign, got everything printed and sent out. We were really lucky, we had people like Colin Furze buying the tops. Shawn [Brown, one half of Kids Invent Stuff] sent me a picture over Christmas and Simone Giertz had worn one of the tops in one her videos. That started it all up again.
We didn’t want to start up a clothing company, but it did make us want to start another campaign. So we’re going to launch again on International Women’s day (8 March). We’ve got an illustrator to do a unique design for the tops this time, and again we’re funding maker sessions for disadvantaged children. People really liked it last time – it’s really important to keep having those conversations.
